Information We Collect
We collect information you provide directly to us, including when you:
- Schedule appointments or consultations
- Fill out forms or questionnaires
- Contact us via phone, email, or our website
- Subscribe to our newsletter
- Use our patient portal
How We Use Your Information
We use the information we collect to:
- Provide medical care and services
- Communicate with you about your care
- Process appointments and payments
- Send you relevant health information (with your consent)
- Improve our services and website
HIPAA Compliance
As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable healthcare privacy laws. Your protected health information (PHI) is handled with the highest level of security and confidentiality.
Information Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and restricted access to your information.
Third-Party Services & Tracking Technologies
We use the following third-party services on our website. These services may collect information about your visit. You can control tracking preferences via the cookie consent banner that appears on your first visit, or by contacting us directly.
- Google Analytics 4 (GA4) — We use Google Analytics to understand how visitors use our website (page views, session duration, navigation paths). Analytics data is anonymized and does not include personal health information. Analytics cookies are only set after you provide consent.Google Privacy Policy.
- Google Ads (Conversion Tracking) — We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This helps us understand which ads lead to appointment inquiries. Tracking is gated behind your consent and uses Google's Consent Mode v2.Google Privacy Policy.
- Google Tag Manager (GTM) — We use Google Tag Manager as a container to manage our analytics and advertising tags. GTM itself does not collect personal data; it manages the deployment of the other tools listed here. Container ID: GTM-W68G7LSZ.
- Elation Health (Patient Portal / Appointment Booking) — Appointment scheduling and patient portal services are provided by Elation Health. Any information submitted through the booking portal is governed by Elation's HIPAA-compliant privacy practices and our Notice of Privacy Practices.
- Hint Health (Membership Platform) — Membership enrollment and billing is processed through Hint Health. Information submitted at signup is governed by Hint Health's privacy policy and our membership agreement.
We do not use Meta/Facebook Pixel, session replay tools (e.g., Hotjar, FullStory), or any other advertising trackers that send health-related behavioral data to third parties without consent.
Your Rights
You have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of your information (subject to legal requirements)
- Opt out of marketing communications
- Receive a copy of your medical records
Contact Information
If you have any questions about this Privacy Policy or how we handle your information, please contact us:
Lotus Direct Care
Phone: (262) 242-0700
Email: admin@lotusdirectcare.com
Address: 1516 W Mequon Rd., STE 103, Mequon, WI 53092
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the "Last updated" date.
