Primary care your team will actually use.
Give your team better care.
Unlimited primary care with Dr. Aaron Rosenberg for a flat monthly fee — same or next-day appointments, longer visits, and no copays or claim forms. It works alongside whatever coverage your people already have.
Milwaukee-Area EmployersOne flat monthly fee per person. No claims, no copays, no surprises — and the same price whether someone uses it once a year or every month.
One flat monthly fee. No claims. No copays. No surprises.
How Direct Primary Care works for employers
DPC removes insurance from primary care. Your employees get a real doctor-patient relationship, and you get a predictable monthly cost — at a fraction of what traditional coverage costs.
Subscribe
Choose a plan for your team. One flat monthly fee per employee, billed directly to your company.
Schedule
Employees book same-day or next-day appointments directly. No referrals, no waiting weeks.
Get care
30-60 minute visits with Dr. Rosenberg. Phone, text, and portal access between visits.
Not a replacement for insurance. DPC covers primary care. Most employers pair it with a high-deductible plan for hospital and specialist coverage — often saving money overall.
Why employers choose Direct Primary Care
Most teams don't need more healthcare complexity. They need better access to primary care — at a price that makes sense.
One flat fee per employee. No surprise claims, no copays, no deductibles to manage. Easy to budget year over year.
Your employees see a real physician quickly instead of waiting weeks or sitting in urgent care for hours.
No claims to file, no prior authorizations, no phone trees. Primary care without the bureaucracy.
Relationship-based care supports retention and productivity because employees can actually reach their doctor.
Employees text, call, or message Dr. Rosenberg directly. No gatekeepers, no callbacks in 3-5 business days.
DPC is a distinctive benefit that separates you from competitors still offering the same broken insurance model.
What every employee gets
No feature tiers. No gated access. Every employee gets the same comprehensive primary care.
Employer pricing built around your team
Employer rates are significantly lower than individual membership rates — and a fraction of what traditional group insurance costs. Every quote is customized to your group size and structure.
One flat fee
Predictable every month, whether someone comes in once a year or every week.
One flat monthly fee
No claims, no copays, no surprise costs at year-end.
HSA-eligible
Employees can pay with pre-tax HSA, HRA, or FSA funds.
Get a custom employer quote
Pricing depends on your group size and enrollment structure. A 15-minute call with Dr. Rosenberg is all it takes to get a number that actually fits your team.
The numbers behind DPC
Employers nationwide are switching to Direct Primary Care. Here is what the data shows.
40.5%
fewer emergency department visits
Society of Actuaries / Milliman, 2020 — risk-adjusted
12.6%
lower overall healthcare demand
Same study — the only independent actuarial evaluation of an employer DPC option
+1.3%
net employer cost, in that same study
Range −5.2% to +7.8%. We quote this because it is the honest other half.
Source: Society of Actuaries / Milliman (2020), the only independent actuarial evaluation of an employer DPC option. Figures are risk-adjusted and quoted with their full range, including net employer cost. Individual results vary by employer and group.
2026: DPC memberships are now HSA-eligible
As of January 1, 2026, qualifying DPC memberships are HSA-eligible under federal law. This means employees can use pre-tax HSA, HRA, or FSA funds toward their membership — a meaningful benefit most employers haven't offered yet.
DPC is not insurance — it covers primary care only. Most employers pair it with a high-deductible health plan (HDHP) for hospital stays and specialist visits.
A common approach is to pair a higher-deductible plan with DPC memberships, so day-to-day care is handled here and the insurance is there for hospital stays. Whether that lands ahead, behind or level on total spend depends on your plan and your people — we will not pretend to know before we have looked at it with you.
Dr. Aaron Rosenberg built Lotus Direct Care around one idea: give people a doctor who actually knows them. Extended appointments, direct access, and care that isn't rushed by insurance quotas.
The employer program is built on the same foundation — relationship-based medicine, honest about scope, and focused on doing primary care well.
Get a custom quote for your team
Employer pricing is a flat monthly fee, unlike traditional insurance. A 15-minute call with Dr. Rosenberg is all it takes to find out exactly what it would cost for your group.
- Free, no-obligation conversation about your team's needs
- Custom employer quote based on your group size
- Most teams can be enrolled and seeing patients within 2-3 weeks
- Rates are substantially lower than what most Milwaukee employers pay today
Frequently asked questions
No. DPC covers primary care — office visits, preventive care, chronic disease management, and direct physician access. Labs are available at significantly discounted rates. Most employers pair DPC with a high-deductible health plan (HDHP) for hospital stays, specialists, and major medical events. This combination often costs less than traditional insurance alone.
DPC replaces the primary care portion of your benefits. Many employers pair it with a higher-deductible plan for catastrophic coverage and add DPC memberships from the premium savings. Employees get better primary care access while the company often spends less overall.
Yes. As of January 1, 2026, qualifying DPC memberships are HSA-eligible under federal law. Employees can use HSA, HRA, or FSA funds for their membership — a meaningful pre-tax benefit most employers haven't offered yet.
Lotus Direct Care works best for small and midsize employers in the Milwaukee area — typically 5 to 50 employees. The model scales well because every employee gets the same care regardless of group size, and there's no minimum enrollment.
No. You can offer DPC as an optional benefit or enroll your full team. Many employers start with a pilot group and expand after seeing results. There is no minimum enrollment requirement.
Dr. Rosenberg coordinates referrals and can often negotiate better rates with specialists. Hospital and specialist care would be covered by your catastrophic or HDHP insurance plan, which most employers maintain alongside DPC.
Most small employers can have their team enrolled and seeing patients within 2-3 weeks. The setup is straightforward: a short call with Dr. Rosenberg, a simple agreement, and employee onboarding.
Employer rates are significantly lower than individual membership rates and are based on group size and enrollment structure. We customize every employer agreement — contact us for a quote tailored to your team.