Healthcare That Works For You
Simple, transparent pricing for comprehensive primary care. No insurance hassles, no hidden fees - just exceptional healthcare when you need it.
Direct Primary Care MembershipWhy Choose Direct Primary Care?
Experience healthcare the way it should be - personal, accessible, and affordable
More Time
30-60 minute appointments to address all your health concerns thoroughly
Better Care
Proactive, preventive approach to keep you healthy and thriving
Personal Connection
Build a real relationship with a doctor who truly knows you
| Feature | Traditional Healthcare | Direct Primary Care |
|---|---|---|
| Appointment Length | 7-10 minutes | 30-60 minutes |
| Wait Time for Appointment | 2-4 weeks | Same day available |
| Annual Cost (Healthy Adult) | $3,000-5,000+ | $1,800-2,400 |
| Physician Access | Through staff only | Direct phone/text/email |
| After-Hours Access | ER or Urgent Care | Direct physician contact |
| Insurance Paperwork | Extensive | None |
| Focus | Volume-based | Patient-centered |
| Preventive Care | Limited by coverage | Comprehensive & proactive |
Simple, Transparent Membership Options
Dr. Rosenberg personally limits his practice to ensure every patient receives exceptional care. Choose the plan that fits your needs.
$150/month
Ages 5 and up
- Unlimited office visits
- Same-day appointments available
- 30-60 minute appointments
- Direct access via phone, text, email
- Annual comprehensive health assessment
- Basic lab work at wholesale prices
- Prescription management
- Care coordination
$200/month
First 2 members — couple pricing (ages 5+)
- Everything in Individual plan
- Flat $200/month for a couple — not per person
- Add $20/month per child living in the same household
- Couple wellness planning
- Coordinated couple health goals
- Parenting health guidance
- School/sports physicals
- Vaccination management
💰 Annual billing available — pay 11 months, get 12 (save ~8%)
Individual annual: $1,650/year (equivalent to $137.50/month). Contact us to enroll annually.
Lotus Plus — Enhanced Care Add-On
Extend your membership with advanced integrative services, deeper metabolic testing, and personalized optimization protocols. Available as an add-on to any base membership plan.
No enrollment fees!Just your monthly membership fee to get started
Important: We care for patients ages 5 and up. Base membership: 3-month minimum. Lotus Plus add-on: 6-month minimum.
What's Included in Your Membership
Everything you need for comprehensive primary care, all included in your monthly membership
Comprehensive Primary Care
- Annual health assessments
- Acute illness treatment
- Chronic disease management
- Preventive care & screenings
Direct Communication
- Phone consultations
- Text messaging support
- Email communication
- Video visits when appropriate
Wellness Services
- Nutrition counseling
- Exercise planning
- Stress management
- Sleep optimization
Care Coordination
- Specialist referrals
- Test result interpretation
- Medical record management
- Hospital follow-up care
Medications at Wholesale Prices
Access to hundreds of generic medications at wholesale prices, often $5-10 per month
Advanced Testing Options
Specialized lab work and testing available at significantly reduced rates
Personalized Medicine Services
Root-cause analysis and integrative treatment approaches for complex conditions
Specialist Connection Program
Access to specialists through our exclusive partnership with Thea Health - included with membership
Frequently Asked Questions
Your membership fee is billed monthly via credit card or ACH. There are no additional charges for covered services - no copays, no deductibles, no surprise bills.
Yes! DPC membership fees are eligible medical expenses for HSA (Health Savings Account) and FSA (Flexible Spending Account) funds.
We recommend keeping insurance for hospitalizations, specialists, and emergencies. Many patients save money by pairing DPC with a high-deductible health plan.
No enrollment fees! Base membership has a 3-month minimum commitment (paid upfront). Lotus Plus subscribers have a 6-month minimum commitment. After your minimum term, cancel anytime with 30 days notice — no long-term contracts. If you cancel and later resume care, there is a $99 re-initiation fee.
Membership doesn't include medications (available at wholesale prices), outside lab work, imaging, specialist visits, hospitalizations, prenatal care, or obstetric care.
Absolutely! DPC is ideal for managing chronic conditions with the time and attention they require. We accept all patients regardless of health status.
Have more questions about membership?
Sign Up for MembershipAfter-hours urgent questions: (414) 367-6475 (voicemail → text to Dr. Rosenberg's phone). For emergencies, call 911.
Ready to Join Our Practice?
Start your journey to better health with transparent pricing and unlimited access